Let me ask you something: Have you noticed what's flying off the shelves at smoke shops across the country? It's not what you think.

While traditional products maintain steady sales, there's a category quietly exploding and early movers are seeing profit margins they haven't experienced in years. I'm talking about premium crushed tobacco (also known as Grabba or Funnel).

Here's what's happening right now:

The customer base is shifting. More smokers are mixing crushed tobacco with their flower for a richer, more flavorful experience. What started as a regional trend has gone nationwide, and demand is climbing week after week.

First movers are winning big. Shops that stocked crushed tobacco 12-18 months ago? They're now reordering weekly and dedicating prime shelf space to the category. Why? Because customers are asking for it by name, and margins are exceptional.

Your competitors are already moving. If you haven't noticed crushed tobacco products in nearby shops yet, you will soon. The question is: will you be leading this trend or playing catch-up?

The shops winning right now aren't the ones with the biggest inventory, they're the ones who recognized the opportunity early and acted on it.

I'll be sending you more details this week about why this category is so profitable and how you can capitalize on it before your market gets saturated.

P.S. Curious about what makes crushed tobacco so profitable? Keep an eye out for my next blog—I'm breaking down the actual numbers.

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